ABOUT ME

I am a creative leader, strategist, storyteller and dog lover (mine is a sweet Border Collie named Santo). 

 

As a creative director, I’ve developed big-picture strategies and campaigns for local and global brands. I understand how to dig deep with research when developing brand books and style guides. I know how to create powerful narratives to drive engagement and support. (see my video for Midland USA - Leadville 100, Manifestos for Lee Jeans and Dickies Workwear, also, Dickies Maker videos). I’ve led teams large and small, collaborating with CEO’s, cross-functional teams, production companies, PR firms, writers, designers and photographers.

 

​​I spent five years of dedicated work as a content creator and storyteller for nonprofit organizations, with assignments in Haiti, Nicaragua and here in the US. It deepened my understanding of the power of authentic storytelling to inspire, mobilize, and build solidarity. These experiences also gave me a deep appreciation for the responsibility of representing voices with integrity and empathy. 

 

Inspiration shows up for me in many ways; being in nature, daily hikes with my dog, meditation, reading, conversations, watching, listening.